HHS OCR enforcement and class actions are penalizing healthcare providers whose websites transmit patient search terms and appointment requests to Meta, Google, and TikTok. Audit your healthcare website below.
Private scan. Evaluates tracking beacons on patient intake forms, booking pages, and accessibility compliance.
Auditing Web Architectures Against Legal Precedents
HHS OCR audits and state privacy lawsuits against medical groups, dentists, and hospitals have surged over 300%. The intersection of HIPAA Security and Privacy Rules with modern web analytics means even an unauthenticated marketing page can trigger multi-million dollar fines if tracking pixels transmit patient medical conditions.
The Office for Civil Rights established that tracking technologies placed on user-facing healthcare websites that gather an individual’s IP address or geographic location connected with browsing specific medical specialties constitutes Individually Identifiable Health Information (IIHI). Disclosing this without patient authorization violates federal privacy mandates.
Meta Pixel and Google Tags firing on 'Schedule Consultation' pages link patient names, emails, and medical reasons to third-party ad profiles.
Patient portals and downloadable medical PDFs must be accessible via screen readers to comply with ACA non-discrimination rules.
Intake forms collecting cell numbers must separate healthcare operational messages from promotional healthcare marketing consent under TCPA.