Websites hosting video content alongside the Meta Pixel or TikTok tracking tags face class actions with $2,500 statutory damages per visitor. Scan your video pages below to inspect data transmission.
Private scan. Detects embedded iframes, video elements, Meta Pixel payloads, and tracking cookies.
Auditing Web Architectures Against Legal Precedents
Originally written for VHS rental stores, the Video Privacy Protection Act (18 U.S.C. § 2710) has become one of the plaintiff bar’s favorite class action weapons. Courts nationwide have ruled that transmitting a user’s video watch history alongside their Facebook User ID (`c_user`) to Meta without standalone written consent violates federal law.
When a consumer lands on a webpage containing an embedded video (such as a YouTube embed or HTML5 player), the Meta Pixel automatically fires a `PageView` event including the page URL. If the URL or video event contains the title or identifier of the video, and the visitor has a Facebook cookie, Meta receives both pieces of data together. Plaintiffs argue this directly constitutes an unconsented disclosure of personal viewing history.
Block Meta Pixel and third-party advertising tags from firing on pages where video content is presented.
Under the statute, consent must be obtained in a 'form distinct and separate from any other legal or marketing agreement.'
Ensure video playback pages do not leak video titles or category identifiers in query strings or document referrer headers.